Location-Based Targeting
Send the right message to the right people in the right place. Precision targeting ensures your communication is always relevant.
Why This Matters
A message about flooding in southern Thailand is not relevant to users in Bangkok. A visa regulation change in one province does not affect citizens in another. Location-based targeting ensures that every message reaches the people who actually need to see it, reducing noise and increasing trust in your communications.
How It Works
When a citizen uses the app, their general location is detected through their WiFi or mobile network connection. This is not GPS tracking; it is a lightweight detection that determines the country, region, or city level. Government institutions can then choose the appropriate scope when sending messages: nationwide, regional, or city-specific.
Accuracy Without Surveillance
Location detection happens passively through network information, not through continuous GPS tracking. The app does not store location history or movement patterns. Each time a user opens the app, their current general location is detected and used only to determine which messages are relevant to them.
- GPS coordinates
- Movement history
- Location timeline
- Travel patterns
- Current country
- Current region
- Network type
- Message relevance
Real-World Examples
See how this feature works in practice.