Back to all features
Promotion

In-App Banners

Put your most important message where citizens will see it. Banners provide high-visibility placement for campaigns, services, and announcements.

Why This Matters

Sometimes you need to drive citizens to an external service, whether it is an online appointment system, a tax filing portal, or a dedicated campaign website. In-app banners provide a prominent, visual way to catch attention and direct traffic to exactly where it needs to go, without relying on citizens finding the link themselves.

Banner Preview
Tax Reminder
File your Dutch tax return before April 1st
Use the online portal to file your return from abroad.
Go to portal →
Voting
Register to vote from abroad
National elections on March 15. Register before February 1st.
Register now →

How It Works

Through the management portal, you can create banners with custom visuals and text. Each banner links to an external URL that opens when the user taps on it. You can target banners to specific countries, ensuring that citizens only see banners relevant to their location. Banners can be scheduled with start and end dates for time-limited campaigns.

Banner Configuration
Target Countries
All CountriesSpainGermanyThailand
Start Date
Feb 1, 2026
End Date
Apr 1, 2026
External URL
https://belastingdienst.nl/abroad

Measurable Impact

Track how many citizens view and interact with your banners. This gives you concrete data on the reach and effectiveness of your campaigns, helping you optimize future communication strategies and justify investment in digital outreach.

Banner Performance
24,812
Impressions
3,147
Clicks
12.7%
CTR
Clicks by Country
Spain
892
Germany
634
Thailand
412

Real-World Examples

See how this feature works in practice.

Tax Season Reminder
The Dutch Tax Authority publishes a banner reminding citizens abroad to file their returns, linking directly to the online filing system. The banner runs from February through April, targeting all countries.
Election Information
Before national elections, a banner directs citizens to the official voter registration portal for Dutch nationals abroad, ensuring they know how to exercise their right to vote.
New Service Launch
An embassy launches online passport renewal and creates a banner to drive awareness and traffic to the new booking system, reducing phone inquiries and walk-in wait times.

Key Benefits

High-visibility placement in the app
Custom visuals and messaging
Link to any external URL
Country-specific targeting
Scheduled start and end dates
View and interaction tracking

Want to see in-app banners in action?

We would be happy to walk you through a live demo and discuss how this feature can support your institution.